Domenica is a bilingual (English/Spanish) marketing strategist and communicator with experience across B2B and B2C marketing. With a background shaped by global experience in healthcare multinational corporations and a Master’s in Integrated Marketing Communications, she focuses at Axelwin on uncovering insights and translating them into data-driven, actionable growth strategies; bridging customer centricity, innovation, creativity, and execution to help brands connect meaningfully with their audiences.