Your First 90 Days in the European eCommerce Market

Go-To-Market

Breaking into the European market can feel overwhelming but with the right plan, your first 90 days can set you up for long-term success.

New Market

Entering a new market is more than just translating your website. In Europe and especially in key regions like Germany and UK; customer expectations, payment preferences, and regulations differ significantly from the US or other regions.

At Axelwin, we recommend a structured 90-day plan:

• Days 1–30: Deep market research, competitor analysis, and identifying the best sales channels.

• Days 31–60: Set up your eCommerce platform, adapt product listings for local audiences, and prepare marketing campaigns.

• Days 61–90: Soft launch your store, test campaigns, and optimize based on early customer feedback.

Pro tip: Always account for cultural nuances — a marketing campaign that works in the US may need a different tone in Germany or France.

Want help mapping your first 90 days? Book your free consultation.