Axelwin is built on hands-on experience launching and scaling ecommerce businesses across Europe, from DTC market entry to marketplace and enterprise growth programs.
Before founding Axelwin, Nazim spent over a decade building and scaling eCommerce businesses across Europe; spanning DTC brands, marketplaces, and enterprise partnerships.
Founder track record includes:
DeFacto: Germany & Austria DTC launch; Shopify Plus setup, localization, and go-to-market execution
Marketplace platform setup and scaling; seller growth, operations, and performance levers
This experience is the foundation of Axelwin’s founder-led, hands-on approach to international eCommerce growth.
Previous Experience
Before Axelwin, Nazim was directly responsible for launching, scaling, and operating eCommerce businesses in complex European markets. The work involved real ownership: market entry decisions, platform choices, growth trade-offs, and long-term operational outcomes.
Case 1, DTC Market Entry: Germany & Austria
DeFacto: An international fashion brand entering two of Europe’s most competitive eCommerce markets with no local store presence.
What was led
• Germany & Austria go-to-market strategy
• Shopify Plus platform launch and localization
• Payments, logistics, tax, and compliance setup
• Digital Marketing performance growth roadmap and execution
• Cross-functional team and agency coordination
Outcome
• Top-performing international markets
• Revenue Growth to Million Euro level
• Scalable EU expansion foundation with Shopify
Case 2, Marketplace Setup & Scaling
Scaling a complex, multi-category marketplace ecosystem Hepsiburada.
What was led
• Marketplace operational frameworks
• Seller acquisition and growth
• Performance optimization levers
• Cross-team coordination
Outcome
• 100% GMV Growth
• Improved seller performance and scalability
Case 3, Enterprise Growth on Marketplace Platform
Working with global FMCG brands( P&G, Unilever) inside a high-growth marketplace environment.
What was led
• Joint business growth planning
• Commercial strategy & GMV initiatives
• Senior stakeholder alignment
• Campaign design and performance
Outcome
• Sustained GMV growth
• Long-term partnership frameworks
How This Experience Translates to Axelwin
Axelwin does not sell theory or templates. Every engagement is informed by previous execution on competitive landscape, Axelwin operates as a hands-on growth partner.
This experience directly powers Axelwin’s work in:
We follow a clear, step-by-step approach; from setting up your online store to scaling into new markets. Our process keeps things simple, transparent and tailored to your brand, so you always know what’s happening and what results to expect.
STEP 01
STEP 02
STEP 03
Frequently Asked Questions
Got questions? We’ve got answers. From understanding our process to knowing how we handle timelines, budgets, and growth strategies, our FAQs cover the essentials so you can move forward with confidence.
What size or type of business do you typically work with?
We partner with businesses of all sizes from early‑stage start‑ups to established brands who are looking to grow their online presence or enter new markets. Our flexible approach allows us to tailor our services to the needs and budgets of each client.
How do you handle eCommerce setup?
Do you help businesses expand onto marketplaces like Amazon or Zalando?
How can Axelwin help my business grow?
Which markets can you help me expand into?
Do you recruit and train sales teams, or just provide advice?
