Zalando · Otto · Kaufland
Marketplace management for Zalando, Otto and Kaufland
Axelwin runs your shops on Europe’s leading marketplaces, every day. Listings, advertising, pricing, promotions and operations, managed by a team that has led marketplaces from the platform side. For international and European brands, with English as our working language.
Your shops, managed monthly
What Axelwin does
Axelwin is a Hamburg-based international ecommerce agency that manages brands’ shops on Zalando, Otto, Kaufland and other European marketplaces. We run native-language listings, marketplace advertising, pricing and promotions, operations and monthly performance reviews, with English as our working language. Our team has run marketplaces from the inside, so we know how platforms rank products, choose which sellers to promote and reward the partners who perform. Amazon and eBay can run on the same plan.
Marketplace revenue grows when someone runs it daily
Zalando, Otto and Kaufland reach millions of shoppers across Europe. Each platform has its own content standards, ranking logic, ad formats and campaign calendar. Getting listed is the start. Growing there takes a dedicated team, working on it full time, every day.
Sales settled after launch
Your shop went live, early orders came in, and revenue has stayed at the same level since.
Campaign deadlines arrive first
Platform campaigns, Black Friday and Cyber Week need preparation weeks ahead, while your team is busy with today.
True margin is hard to see
Fees, returns and ad costs differ by platform, which makes it hard to know what each channel really earns.
A marketplace management agency that knows the platform side
Axelwin’s team has run marketplaces from the inside, leading marketplace businesses at Hepsiburada and eMAG and building a fashion brand’s DACH business from zero at DeFacto. We know how platforms decide visibility, which sellers earn campaign slots, and what category managers look for in a partner.
That inside view shapes how we manage your shops. Every listing, promotion and ad decision is built around how the platform works and what it does to your margin.
Platform-side knowledge
We manage your shops with a clear view of how each marketplace ranks, promotes and selects its sellers.
Margin-first growth
Promotions and advertising are planned against contribution margin, so revenue growth stays profitable.
One team, in English
You work with one accountable team in English. Every customer-facing listing is written in the shopper’s native language.
What’s included in Zalando, Otto and Kaufland management
One team takes responsibility for your marketplace channels, from setup to monthly performance.
Shop Setup and Onboarding
Account setup, catalog structure and integrations for the Zalando Partner Program, Otto Market and Kaufland.
Native-Language Listings
Titles, attributes, descriptions and imagery built to each platform’s content standards and search logic.
Marketplace Advertising
Sponsored product campaigns on each platform, managed for visibility and return on ad spend.
Pricing and Promotions
A campaign calendar covering platform events, Black Friday and Cyber Week, with every offer checked against margin.
Operations and Customer Service
Order flow, returns, service levels and seller ratings managed to each platform’s standards.
Monthly Performance Review
Revenue, margin and visibility by platform, with clear priorities for the month ahead.
Also selling on Amazon or eBay?
We manage Amazon and eBay alongside your Zalando, Otto and Kaufland shops, so every marketplace channel follows one plan and one margin view.
How we work together
Book a Free Discovery Call
We start with a no-obligation discovery call to understand your business, goals and challenges. No pitch. We listen, look at your current channels, understand your timeline, and decide together if there’s a fit.
Receive a Tailored Proposal
Based on our discussion, we provide a high-level proposal outlining the recommended platforms, scope and investment.
Launch, Manage, Grow
We onboard your shops and take over day-to-day management. Monthly reviews keep you informed and the plan sharp.
Results that speak
“Within six months of working with Axelwin, our online sales grew by 30% and our new product launch hit its targets ahead of schedule.”
Astrid
Frequently asked questions
A marketplace management agency runs your shops on platforms like Zalando, Otto and Kaufland day to day. That covers listings, advertising, pricing, promotions, operations and reporting. Axelwin takes full responsibility for these channels, so your team can focus on product and your own store.
Each platform has its own seller requirements around company setup, logistics, returns and local-language customer service. We check your eligibility and readiness in the discovery call, then recommend which platform to start with. Many brands begin with one marketplace and add the next once it performs.
Yes. English is our working language, so all communication, planning and reporting happen in English. Everything your customers see, from listings to service messages, is written in native German or the local language of each market.
Pricing combines a one-time setup fee with a monthly management fee, and can include a performance component tied to marketplace revenue. The exact scope depends on the platforms, catalog size and services you need. You receive a clear proposal after the discovery call.
Our team has led marketplace businesses from the platform side. We know how marketplaces rank products, select sellers for campaigns and evaluate partners. We bring that view to every shop we manage, combined with a margin-first approach to promotions and advertising.
Yes. Our focus is Zalando, Otto and Kaufland, and we manage Amazon and eBay alongside them when they are part of your channel mix.
Make Europe’s marketplaces a reliable revenue channel
Choosing a partner to run your marketplace shops is a real commitment. Start with a free discovery call. We’ll look at your channels together and tell you honestly where the opportunity is.
Book a Free Discovery Call