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Legal Setup for eCommerce Businesses Expanding into the EU & the U.S.A.

Set up your ecommerce business on the right legal foundation from day one. Axelwin’s in-house German and New York licensed lawyer prepares your company formation, corporate structure, commercial agreements, trademarks, and essential legal documentation required to operate across borders. Your expansion fully aligned with the legal expectations of the EU and the U.S.A.

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Launch Your eCommerce Business With a Solid and Compliant Legal Structure

Entering new markets requires a foundation of strong corporate documentation and legally sound business structures. We establish your legal entity, prepare your operational documents, and put in place the protections your ecommerce brand needs to scale confidently in competitive international markets.

Flat-style illustration showing legal setup for ecommerce businesses, including incorporation documents, contracts, trademark registration, and EU–US market elements, representing foundational legal services for online brands.

Company Formation & Legal Entity Setup (EU & U.S.A.)

We help you select and establish the right legal entity; GmbH, UG, LLC, Inc., or other structures, based on your growth plan. We manage filings, registrations, tax IDs, and regional requirements so your business is legally ready to operate in Europe and the U.S. from day one.

Corporate, Commercial & Employment Document Drafting

Our legal team drafts the full suite of corporate and commercial documents your ecommerce business needs: supplier agreements, employment contracts, NDAs, partnership terms, advertising documents, and internal governance papers. All documents reflect the legal standards of each target region.

Trademark Protection & Brand Registration

We support your brand protection strategy through trademark searches, filings, and registrations in Germany, the EU (EUIPO), and the United States (USPTO). Your brand identity is protected as you expand internationally.

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Incorporation in Germany, EU & the U.S.A.

We guide you through region-specific incorporation processes including entity choice, regulatory filings, tax registration, and operational setup.

Incorporation in Germany, EU & the U.S.A.

We guide you through region-specific incorporation processes including entity choice, regulatory filings, tax registration, and operational setup.

Incorporation in Germany, EU & the U.S.A.

We guide you through region-specific incorporation processes including entity choice, regulatory filings, tax registration, and operational setup.

Employment Agreements & HR Legal Documentation

We draft legally compliant employment and contractor agreements tailored to the labor laws of Germany, the EU, and the U.S.A.

Employment Agreements & HR Legal Documentation

We draft legally compliant employment and contractor agreements tailored to the labor laws of Germany, the EU, and the U.S.A.

Employment Agreements & HR Legal Documentation

We draft legally compliant employment and contractor agreements tailored to the labor laws of Germany, the EU, and the U.S.A.

Business License & “Doing Business As” Registrations

We complete the registrations, filings, and certificates required to legally conduct business across borders.

Business License & “Doing Business As” Registrations

We complete the registrations, filings, and certificates required to legally conduct business across borders.

Business License & “Doing Business As” Registrations

We complete the registrations, filings, and certificates required to legally conduct business across borders.

Commercial & Partnership Contract Drafting

We create commercial contracts that protect your ecommerce operations; covering suppliers, logistics providers, marketing partners, agencies, and B2B relationships.

Commercial & Partnership Contract Drafting

We create commercial contracts that protect your ecommerce operations; covering suppliers, logistics providers, marketing partners, agencies, and B2B relationships.

Commercial & Partnership Contract Drafting

We create commercial contracts that protect your ecommerce operations; covering suppliers, logistics providers, marketing partners, agencies, and B2B relationships.

Advertising & Marketing Legal Documentation

We prepare advertising disclaimers, creative rights agreements, influencer partnership documents, and marketing compliance terms.

Advertising & Marketing Legal Documentation

We prepare advertising disclaimers, creative rights agreements, influencer partnership documents, and marketing compliance terms.

Advertising & Marketing Legal Documentation

We prepare advertising disclaimers, creative rights agreements, influencer partnership documents, and marketing compliance terms.

Trademark Search, Filing & Brand Protection Strategy

We conduct trademark searches, file your applications, and ensure your brand is legally protected in every market you plan to enter.

Trademark Search, Filing & Brand Protection Strategy

We conduct trademark searches, file your applications, and ensure your brand is legally protected in every market you plan to enter.

Trademark Search, Filing & Brand Protection Strategy

We conduct trademark searches, file your applications, and ensure your brand is legally protected in every market you plan to enter.

How Our Legal Setup Project Process Works

We follow a clear three-step process designed to deliver consistent, high-quality outcomes across all projects. From initial discovery to strategy development and hands-on execution, every stage is transparent, collaborative, and tailored to your goals.

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STEP 01

Book a Free Discovery Call

We start with a no‑obligation discovery call to understand your business, goals and challenges. Whether you’re launching an online store or entering new markets this conversation helps us get to the root of what you need.

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STEP 02

Receive a Tailored Proposal

Based on our discussion, we provide a high‑level proposal outlining the recommended scope, timeline and investment.

STEP 03

Kick Off with Your Roadmap

We prepare your initial growth roadmap and start executing. We’ll adapt and refine as we move forward, keeping you updated every step of the way.

Explore other services

Explore more ways Axelwin supports your growth. From international expansion to legal compliance, marketplaces, team enablement, and CRM optimization, our services work together to help your brand scale with clarity, confidence, and measurable results.

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Discover how we launch marketplaces globally

Discover our UX and CRO optimization

Illustration of international eCommerce expansion with a globe, storefront screens, shopping cart icon, and upward arrow representing global market entry and cross-border digital growth.

See how we expand internationally

Ready to Build a Legally Solid Foundation for Your eCommerce Growth?

Launch your ecommerce business with confidence. Axelwin’s in-house German and New York–licensed lawyer helps you establish the right legal entity, draft essential contracts, secure trademarks, and prepare the documentation needed to operate across the EU, and the U.S.A. markets. Get a clear, compliant legal framework that supports faster, safer, and more scalable international growth.

Book a Free Discovery Call