We'll tell you what needs to change before you spend more.
Planning your entry, or already selling here without the results you expected? We look at your actual business through the eyes of German customers, the German market and German law, and tell you what we'd do next.
Your review is led by Nazim, Axelwin's founder, with legal input from our in-house counsel.
Based in Hamburg. Working with international teams in English.
Our view
GO, BUT CHANGE THE LAUNCH PLANGermany can work for this brand. The current store isn't ready for German acquisition yet.
What we found
Is Germany actually the right next market for us?
Will the model that's working elsewhere work in Germany?
What do we need to change before we launch?
Why is Germany underperforming our other markets?
Are we fixing the wrong problem?
Should we keep investing, and where?
Whether you're preparing to enter Germany or deciding what to do with a German business that's underperforming, we look at your actual situation and give you our recommendation.
Not a generic market report. A view on the decision your team needs to make.
For one specific Germany decision.
Includes the investigation, a written recommendation and a 60-minute session with the people who worked on it.
No retainer. No obligation to work with us afterwards.
If you ask us to implement the recommendation within 30 days, we credit the €950.
1
Your website and the decision you're facing. Two minutes.
2
Within one business day. If the review isn't right for you, we'll say so.
3
€950 + VAT. We ask for the little extra context we need.
4
Written recommendation and a one-hour session, within 5 business days.
And we tell you why.
Our view
GO, BUT CHANGE THE LAUNCH PLANOur view is that Germany is worth pursuing for this brand, and much of the UK playbook can transfer. The launch plan shouldn't. Opening on Zalando first would hand margin and customer data to a platform before the brand has proven it can convert German customers through its own store.
Why
What we'd do
Own store first, Zalando later. Fix the store for German buyers, run a controlled acquisition test, and only add a marketplace once German conversion holds.
Indicative preparation
6 to 8 weeks
What we'd do first
That's the view you'd take into your next leadership meeting.
You don't need us to tell you how to run your international business. You need people inside Germany who can look at what you're doing and tell you what changes here.
And we do all of it with you in English.
Nazim looks at the commercial decision: whether your approach makes sense in Germany, where he'd sell, what he'd change and what he'd do next. He brings experience from both the brand side and the marketplace side of German ecommerce.
Specialises in cross-border business law, contracts and corporate law. Felicitas flags the German legal and regulatory issues that deserve attention before you launch or scale.
We don't hand you separate reports. We bring the commercial, customer, market and legal perspectives together into one recommendation. The people you see here are the people working on your review.
We follow the problem, not a fixed checklist. Depending on your situation, we'll look at five areas.
Customer
Nazim goes through your proposition, store and checkout as a German customer would, and finds the friction an international team may not see.
Market
Nazim challenges the assumptions behind your positioning, category, pricing and market approach.
Channel
Own store, Amazon, Zalando, OTTO, retail or a combination. Nazim tells you where he'd start and what he'd leave for later.
Legal
Felicitas flags the German ecommerce and regulatory issues that deserve attention.
Execution
Together, we turn the findings into priorities, sequence, dependencies, timing and an indicative investment range.
A written recommendation, short enough to read before your next leadership meeting.
Our view. What we think your brand should do, in one line.
Why. The evidence behind it.
The gaps that matter. Only the issues that change the decision.
The route. One recommended approach, not five options.
The first five moves. What we'd do first, in order.
What it takes. Indicative timing, resources and investment.
Not a presentation followed by a pitch. We walk you through what we found, tell you where we'd disagree with your current approach and answer the questions your team needs to make the decision.
In English. You'll speak to the people who actually did the work.
Nazim, on the brand side, before founding Axelwin
The question
How should an international fashion brand build Germany from zero?
What we found
Launching several markets in parallel spread the team and budget too thin.
The call
Germany first, done properly.
What happened
Revenue tripled in year two and doubled again in year three.
I've been on the other side of this decision.
When I was building Germany for an international brand, the hard part wasn't finding agencies, platforms or people willing to help. It was knowing which decisions were actually right for Germany.
That's why we created this review. Bring us the question your team is discussing. We'll look at it from here in Germany and tell you what we see, what we'd do and what we wouldn't.
The goal is simple: to give you the clarity to make your next decision about Germany with confidence.
If the recommendation is something your team can execute internally, take it and run with it.
If you want Axelwin to help, we'll scope that separately. Commission the work within 30 days and we'll credit the €950 review fee.
Not the right fit for
A one-time review by Axelwin, a Hamburg-based international ecommerce agency, for established brands entering Germany or underperforming there. We look at your customers, market, channels and legal readiness, and give you a written recommendation plus a one-hour session in English within 5 business days. It costs €950 + VAT.
An independent recommendation on one specific Germany decision, based on a look at your actual business. Plus an hour with the people who worked on it.
No. It works before entry, during preparation and after launch.
Within 5 business days of receiving the context we need.
No. We flag German legal and regulatory issues that deserve attention. Formal legal advice is a separate engagement.
No. The review stands on its own.
We scope that separately. If you commission the work within 30 days, we credit the €950.
We'll tell you before you pay anything.
Send us your website and the decision you're trying to make. Within one business day, we'll tell you whether the Germany Decision Review can give you a useful answer.
No payment to ask. No obligation to continue.
